Truly Winter Pack LTO | 2023
Launched in winter 2023, the Celebrations Pack captures the spirit of the season with festive designs and the much-anticipated return of a fan-favorite flavor—Rosé.
creative & design treatment
cans and pack
social media buzz
Through bold social media tactics, clever marketing, and striking point-of-sale displays, the campaign to reintroduce Rosé and highlight the new design of the Celebrations Pack turned heads—and turned into a success.
