Truly Special Releases

limited release products | 2020-2024

Truly “orange Slices” x U.S. Women's National Soccer Team

Truly Orange Slices 16oz can and corresponding outer wrap were designed in collaboration with the U.S. Women’s National Soccer Team to promote our partnership and celebrate their journey to the World Cup.

Truly Midnight x Truly LA

Released as a limited-edition can on Halloween of 2021, Truly Midnight featured dynamic holographic artwork to emphasize its novelty and generate buzz among Truly LA consumers.

Truly Hot Wing Sauce can x Truly LA

Initially conceived as a PR stunt, the Truly Hot Wing Sauce can quickly gained traction due to overwhelming consumer interest. Designed, produced, and distributed as a limited-release product for the Super Bowl, it captivated Truly fans with its bold imagery and one-of-a-kind flavor—selling out within a day of launch.

Truly SheBelieves can x USNWT

Inspired by the U.S. Women’s National Team, SheBelieves is a movement empowering young women and girls to pursue their dreams, both in sports and beyond. In partnership with USWNT champions Lindsey Horan and Sophia Smith, I designed a limited-edition 24oz can for the annual “SheBelieves Cup”. This collaborative effort incorporated personal elements from both players’ lives, transforming their passions and unique personalities into custom stickers that wrapped around the can, making each design a true reflection of their stories

Truly Flavored Vodka x Beam Suntory

In 2021, we partnered with Beam Suntory to innovate, design, and launch our first line of Truly Flavored Vodkas, expanding the brand into the distilled spirits category. Triple-distilled and inspired by our signature Truly Hard Seltzer flavors, this bold new take on a classic spirit redefined what flavored vodka could be.